- by Bill Brine-Lead Generation Master
Network Marketing Leads - How Well do they work?
If you are involved in any Network Marketing opportunity, you have probably been advised to purchase leads to build your business. How is this working for you?
When I was in this game, I found that, for every 100 leads I called, maybe 1 or 2 were vaguely interested. The rest were not happy to hear from me, and many threatened or abused me on the phone. Not a great way to build a business.
After a while, it dawned on me that this MLM business model was flawed. The only thing we as distributors were taught to do was to recruit more distributors. What we are really doing here is building a network of other salespeople who are buying the products simply to play the money game and allow them to earn commissions.
Is this a real business? What business in its right mind operates in this manner? Any real business will try to get customers to buy their products, not a platoon of salespeople. Regular customers who purchase the products simply because they like them, and have no interest in selling the products or becoming a distributor - this is what builds a real and stable business.
Yet whenever I tried to run my MLM business in this manner, my upline would put all sorts of obstacles in my way. And the company itself was no help. The message was always the same:
1) Recruit everyone as a distributor
2) Buy all our training books and tapes
3) Attend our conventions
4) Buy more product to qualify for this special deal
None of these helped me to build a strong and stable business. It stands to reason that a network of salespeople will give up in disgust after a while, when all their customers are other salespeople! Unless you are really good at motivation and willing to work 24/7, you will lose money.
Another problem I found was that the company products were usually much more expensive than similar products on store shelves, which made it even more difficult to get customers anyway. The only way to sell the products was to promote the concept of buying from yourself and showing others how to do the same.
Does this sound familiar? Are you ready to give up? Have you given up in disgust and vowed never again to venture into the MLM world? I know I did.
Recently I was introduced to a new way of building a network marketing business by a company that understands how a real business is built. This made so much sense that I joined up as soon as I saw it!
We do not buy leads. We do not cold call people who have no interest in starting a business.
We buy customers. Paying customers. Customers who like the products, who buy then on a regular basis. Customers that earn us commissions.
We do not have to market to these customers. We do not have to follow up with them. We do not have to encourage them to buy more products. Our MLM company does all that for us. This is called co-operative marketing.
We also work together as a team to attract people who are interested in building a business. We show them a better way. And wow, are we building a big team!
It is so refreshing to talk to people who are interested and eager to start a business! The difference between how I was doing business before and how I operate now is like night and day.
If this interests you, check out our online Flash intro at
http://www.ItsGoodBusiness.net
Register for the weekly business overview, and see what you think. There is no obligation.
One caveat: we are looking only for serious business builders. You will not get any hype or any get-rich-quick mentality here.
Come on over and take a look. I assure you that you will be pleasantly surprised!
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Bill Brine-Lead Generation Master
PO Box 121, Amherst, NS B4H 3Y6 Canada
Ph: 902.667.0798
Fax: 760.280.8685
Skype: billbrine
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